Nov 25, 2018

PezCycling News - PEZ Bookshelf: To Make Riders Faster

Book Review: Books related to cycling can take many forms—a racer's biography; an account of the Tour de France; training tips; accounts of epic journeys; custom bicycles—but the story of the bicycle as the subject of an actual business enterprise is fairly rare. We have fine coffee-table books on the histories of Peugeot, Bianchi, Raleigh and Opel but a recent book gives an insider's account of the rapid rise and fate of Canadian brand Cervélo, history writ recent.

Oct 19, 2018

5-star review by Readers’ Favorite

I was interested in reading To Make Riders Faster out of a love of sports, particularly biking and auto racing, and wasn’t quite sure what to expect. Dopico’s book is a big read that’s lovingly penned and gorgeously illustrated and presented. It’s also an exciting and often spellbinding story that kept me happily entranced as I read.This book is a real treat for anyone who appreciates bikes and design, and a must-have for anyone who owns one of these marvelous bikes. To Make Riders Faster is most highly recommended.

Oct 02, 2018

Review by Reader Views

Combination biography and business book, “To Make Riders Faster” will appeal to a variety of audiences. A constant thought that ran through my mind as I was reading was that the story would make a fascinating television documentary. It’s an impressive narrative on so many levels, from the ups and downs of starting and growing a business, working with different personalities, and doing whatever it takes to achieve the vision of the company, all the while adhering to and maintaining strong work ethics and values.

Jul 11, 2018

INNOVATION ENGINEERING BLOG by Doug Hall

I LOVE this book. Having “been there / done that” - it speaks of truth like few books do.

To Make Riders Faster by Anna Dopico, tells the amazing and inspiring story of how two young engineers, Phil White and Gerard Vroomen, against all odds, took their bike company, Cervélo, on a 16 year roller-coaster ride from a basement workshop in Montreal to the pinnacle of triathlon and road racing.

In about a dozen years - two guys who were not “bike experts” created the top bicycles for the world’s top riders! - winning the Tour De France and the Men and Women’s Ironman.

I sat down with Phil White, recently in Toronto. This is a guy who “gets” innovation. As we started to talk he said quite simply…