the inside story of Cervélo
An inspirational and cautionary tale of two entrepreneurs who took their company, Cervélo Cycles, from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman. They built the most sought-after cycling brand in less than a decade.
The book begins with Vroomen and White meeting at McGill University in 1995 and takes you on a wild ride of success and setback. The book shares personal stories, cycling stories, business stories and engineering stories. It's honest. It's raw. It's the hard knocks. It's hopeful. And it's Canadian.TO MAKE RIDERS FASTER is a 256-page hardcover book with the story woven through words, pictures and quotes - a unique combination coffee-table book and business biography that reflects the aesthetic values of the Cervélo brand.
A percentage of net proceeds support CAN Fund, a non-profit supporting Canadian athletes.