a spirited true story
An inspirational and cautionary tale of two entrepreneurs who took their company, Cervélo Cycles, from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman. Vroomen and White built the most sought-after brand in the cycling world in less than a decade and faced the fight of their lives to keep their company alive.
TO MAKE RIDERS FASTER begins with Vroomen and White meeting at McGill University in 1995. It takes you on a wild ride of success and setback with laughter and tears as they relentlessly pursue "faster" through innovation.TO MAKE RIDERS FASTER is a 256-page hardcover book with the story woven through words, pictures and quotes - a unique combination coffee-table book and business biography that reflects the aesthetic values of the Cervélo brand.
A percentage of net proceeds support CAN Fund, a non-profit supporting Canadian athletes.