There were a large number of entries from all across Canada for this year’s Whistler Independent Book Awards and To Make Riders Faster was selected as a non-fiction nominee.
To Make Riders Faster receives Best Business book award.
The Next Generation Indie Book Awards is the largest international book awards program for indie authors and independent publishers.
I was interested in the book partly because I own a Cervélo and respect the brand, but also because I worked for the company that distributed the bikes in the UK for a few years, and had experienced some of the story from further along the distribution chain. I wondered if the book would try to gloss over some of the difficulties within the company that I had observed (and which many of you will have endured as a customer): in short, it doesn't. In fact, it is remarkable just how open and honest Dopico has been. Throughout the book one is reminded of how little can separate success or failure: with different decisions, luck, or timing, the Cervélo story could have been very different.