To Make Riders Faster

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I was interested in reading To Make Riders Faster out of a love of sports, particularly biking and auto racing, and wasn’t quite sure what to expect. Dopico’s book is a big read that’s lovingly penned and gorgeously illustrated and presented. It’s also an exciting and often spellbinding story that kept me happily entranced as I read.This book is a real treat for anyone who appreciates bikes and design, and a must-have for anyone who owns one of these marvelous bikes. To Make Riders Faster is most highly recommended.

 

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Combination biography and business book, “To Make Riders Faster” will appeal to a variety of audiences. A constant thought that ran through my mind as I was reading was that the story would make a fascinating television documentary. It’s an impressive narrative on so many levels, from the ups and downs of starting and growing a business, working with different personalities, and doing whatever it takes to achieve the vision of the company, all the while adhering to and maintaining strong work ethics and values. 

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I LOVE this book.  Having “been there / done that” - it speaks of truth like few books do.

To Make Riders Faster by Anna Dopico, tells the amazing and inspiring story of how two young engineers,  Phil White and Gerard Vroomen, against all odds, took their bike company, Cervélo, on a 16 year roller-coaster ride from a basement workshop in Montreal to the pinnacle of triathlon and road racing.

In about a dozen years - two guys who were not “bike experts” created the top bicycles for the world’s top riders! - winning the Tour De France and the Men and Women’s Ironman. 

I sat down with Phil White, recently in Toronto.   This is a guy who “gets” innovation.  As we started to talk he said quite simply…

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When I wrote To Make Riders Faster I could never have imagined how the book would touch someone’s life.  Recently, a friend contacted me to ask if I would write some personalized quotes in a book she purchased for her sister-in-law, who had recently lost her husband to cancer.  He was a huge Cervélo fan and owned a small fleet of Cervélo bikes.  I happily complied with the request and hoped it would bring some solace.  My friend said the book would make her sister-in-law smile and cry at the same time.  I was deeply touched by this experience. It gave me a renewed sense of purpose and added deeper meaning to my efforts in writing the book. 

Lisa Bentley brought similar purpose and meaning to her book, An Unlikely Champion.

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