To Make Riders Faster

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I was interested in the book partly because I own a Cervélo and respect the brand, but also because I worked for the company that distributed the bikes in the UK for a few years, and had experienced some of the story from further along the distribution chain. I wondered if the book would try to gloss over some of the difficulties within the company that I had observed (and which many of you will have endured as a customer): in short, it doesn't. In fact, it is remarkable just how open and honest Dopico has been. Throughout the book one is reminded of how little can separate success or failure: with different decisions, luck, or timing, the Cervélo story could have been very different.

 

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