Anna Dopico’s book, “To Make Riders Faster,” on the history of that company and its founders is not only an honest, previously-unknown-fact-filled look at that company’s 17-year run under its founding partners’ ownership, the tale she tells is downright Shakespearean. She should know. As Cervélo co-founder Phil White’s wife – and an executive inside the company – Anna knows where all the MacBeths and Hamlets are buried.
The most engrossing passages are the human ones, such as those recounting conversations – arguments – between the partners, Phil White and Gerard Vroomen. “Among the employees their shouting matches were legendary,” Anna writes, one of which is faithfully transcribed and presented in the book because it was caught on video, part of an all-night design session and about whether the Soloist frame should have a round or aero head tube.